Henry Ford once remarked, “A business that makes nothing but money is a poor kind of business.” Don’t get me wrong, making money is great, but not at the expense of others … especially our customers. Earning money because you did a great job—honestly and ethically—helping someone else’s business get better… Now that is rewarding. And funny enough, it’s also the cornerstone of real customer loyalty. Do a good job, they call you back.
Ah, the beauty of simplicity.