ITWepon1

Last week our team put together another great Weapons Grade Exec event at the Royal York hotel in Toronto.  This was our biggest ETE yet: over 25 client execs, Jason, myself, and  6 senior reps from our strategic partner community: Citrix, Microsoft, VMware, Dell, Cisco, and HP.   Plenty of other IT firms hold executive targeted events: they pick a product or solution that they want to sell, they invite a senior exec from the relevant vendor to deliver a high-level sales presentation, and they wine and dine a bunch of “C-level” customer reps … hoping to close a few big deals because they have a captive audience of “decision makers.”  We like to do things differently … especially when it comes to our events.  I think explaining that difference is worth while.

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As part of ITW’s ongoing Weapons Grade event series, we are hosting another really unique educational session for our clients. We are brining in high-level reps from industry leaders to present their vision of IT; where they see their company and their products now, and in the years ahead.  Executives from VMware, Microsoft and Citrix, Cisco, HP, and Dell will sit face-to-face with a small group of our client executives to participate in a roundtable discussion.  I need your help.   If you had the opportunity to ask this group one or two questions … what would you ask?

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