As co-founder and CEO, it’s largely my job to develop our business strategy and ensure that our long-term course remains in concert with our vision and our core values. To my mind, a crucial part of a CEO’s job is to look out and look forward. This means that we need to constantly examine how we are perceived in the marketplace. I know we have always been seen as a highly technical group … but I think we’ve had—at least some—challenge ensuring we are also perceived as a team who is equally business-focused when it comes to IT decision making. Good (read: simple) business-minded messaging takes a lot of work … and it goes a long way.
Read more…
Categories: Advice, Armour, Industry Observations Tags: business advice, Consulting, industry recognition, IT Weapons Data Centre, IT Weapons team, Profit 100, social networking, Team, value-add service, Why IT

I was chatting with a new prospect today that found us via being co-listee’s on the 2010 Profit 100. It’s always nice to find similar valued companies to do business with.
2009 was a tough year for nearly every business …worldwide. I am really proud that our team was able to demonstrate strong growth in the face of a pretty ugly economic landscape. In the end, that is a real testament to our team’s ingenuity and hard work.
PROFIT magazine recently released their 22nd annual PROFIT 100 rankings and ITW made the list (for the second time) of the fastest growing Canadian companies. We are really proud of this recognition. As a side note, however, I find it interesting that about 25 of the Profit 100, lost money in 2009. What was it Arsenio used to say….”Things that make you say ‘hmmmmmm’! “
Some more thoughts here on ITW’s Profit 100 listing.