Last week our team put together another great Weapons Grade Exec event at the Royal York hotel in Toronto. This was our biggest ETE yet: over 25 client execs, Jason, myself, and 6 senior reps from our strategic partner community: Citrix, Microsoft, VMware, Dell, Cisco, and HP. Plenty of other IT firms hold executive targeted events: they pick a product or solution that they want to sell, they invite a senior exec from the relevant vendor to deliver a high-level sales presentation, and they wine and dine a bunch of “C-level” customer reps … hoping to close a few big deals because they have a captive audience of “decision makers.” We like to do things differently … especially when it comes to our events. I think explaining that difference is worth while.
As part of ITW’s ongoing Weapons Grade event series, we are hosting another really unique educational session for our clients. We are brining in high-level reps from industry leaders to present their vision of IT; where they see their company and their products now, and in the years ahead. Executives from VMware, Microsoft and Citrix, Cisco, HP, and Dell will sit face-to-face with a small group of our client executives to participate in a roundtable discussion. I need your help. If you had the opportunity to ask this group one or two questions … what would you ask?