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PT Barnum: Genius or Con-Man?

Phineas Taylor Barnum was the world’s first show-business millionaire.  He could promote and sell anything. He is historically … but erroneously … credited with the following phrase: There’s a sucker born every minute.   The self-serving wisdom here is clear enough: there is no shortage of people who are willing to part with their money in exchange for empty promises, miracle potions, smoke, mirrors, and fanfare. 

The only thing I dislike more than losing is dishonesty. That’s probably why I don’t like magicians or clowns! Read more…

Seth Godin recently wrote a cool piece on Loyalty.  So what is it?  He writes, ”loyalty is what we call it when someone refuses a momentarily better option.”  When your customer could take their business elsewhere, and they don’t … that is loyalty.  Sure, customer satisfaction is nice … but, ultimately it’s empty.  Your business won’t thrive because the customers are merely satisfied … it will thrive because they are loyal to you in the face of your competition. In my experience, loyalty is rooted firmly in trust.  As Jay likes to say; trust is a difficult thing to build, and a really easy thing to lose.

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