IT Weapons is 13 years old on Sunday June 16th. Visitors to our office occasionally notice the numbers above our reception desk. The superstitious types might think 13 is a source of worry – not us. Every ITW Anniversary is an opportunity to get nostalgic looking back, and excited looking ahead. Read more…
The Message
We had a dozen Wepz and 10 clients in Anaheim last week for the annual Citrix Synergy conference. The guiding theme for all their solution development and strategy is now “Going Mobile”. The integration and presentation of all their products as a unified set of solutions to mobilize the enterprise is a fantastic turn in their evolution. And a natural one for Citrix. Given the product releases they announced and the demos they put on, they’ve obviously put a ton of investment into their mobile access technology, the SaaS GoTo product family, and especially my favourite: ShareFile. It’s one thing to see the carefully crafted and rehearsed product demos on a stage … Those are always impressive, and sometimes 6-12 months away from being Weapons Grade enough for us to roll out to clients. However, to actually see the stuff in action with IT professionals around the conference was pretty cool. Read more…
It’s Summit season for the ITW Arsenal. After 3 months of preparation and research, over 200 hours of planning for our leadership group – it’s time to rally our team at a lodge north of the city for 2 days of learning, mind sharing, and to honour some of our star performers … And of course, there’s one helluva party! Do you have a Summit? You should. Keep your Arsenal sharp. Read more…
Read more…Last week our team put together another great Weapons Grade Exec event at the Royal York hotel in Toronto. This was our biggest ETE yet: over 25 client execs, Jason, myself, and 6 senior reps from our strategic partner community: Citrix, Microsoft, VMware, Dell, Cisco, and HP. Plenty of other IT firms hold executive targeted events: they pick a product or solution that they want to sell, they invite a senior exec from the relevant vendor to deliver a high-level sales presentation, and they wine and dine a bunch of “C-level” customer reps … hoping to close a few big deals because they have a captive audience of “decision makers.” We like to do things differently … especially when it comes to our events. I think explaining that difference is worth while.